How eg+ London accounted for 99% of their staff within 25 minutes of the London Bridge incident

Marina Pape
May 15, 2020
Head of Marketing
By activating a Safety Check alert with Names & Faces, eg+ worldwide​ were able to account for 99% of their employees within 25 minutes of the London Bridge incident last month.  Read the case study:

Company: eg+ 
Location: London
Employees: 154
Directory categories: Email; Work Mobile; Location; Department; Skills
Data source: Reach & Google Sheet
Feature: Check In

The need for a better crisis management solution

When the 2017 Borough Market incidents occurred in London near the eg+ office, their staff were impacted:

“Although the incident happened over a weekend, when everyone came in to work on Monday there was a cordon in place and we had no way to quickly contact everyone to let them know what was going on - other than initiating our full business continuity plan (BCT) which was time consuming and meant heads of departments would be required to spend time on a phone cascade.” – Anna Beynon, HR Manager at eg+ London.

The HR team began looking for a solution to help them communicate with and account for all employees. If an incident occurred during the week, there were concerns around how quickly they would be able to contact everyone. They learnt that their employee directory tool, Names & Faces, offered a Check In option and decided to adopt it.

Check In from Names & Faces

When they first got the app they did a test in a company meeting and asked people to mark themselves as safe. They choose to send notifications via SMS and/or email to ensure people get a notification. They train new hires about Names & Faces and Check In during onboarding and also regularly check and update their business continuity plan.  

This preparation stood them in good stead when the time came to activate Check In:

"We had quite a few employees in restaurants and bars closer to London Bridge. Having this tool meant we could reach out to all of our employees, no matter where they were or what they were doing at the time, to check they were safe. So it was absolutely invaluable.”

Two of the eg+ team – Anna Beynon and Jennifer Challenger – were the designated Check In offers. While Jennifer ended up barricaded in a restaurant, Anna was actually having a day off but by chance was near London Bridge at the time of the incident. As she was evacuated from the tube, she activated Check In on her mobile:

“The app was super easy to use – I literally did it as I was running out of London Bridge getting evacuated. It’s easy to launch and easy for people to mark themselves as safe and I sent live reports to members of my team during the check so they could follow up on anyone outstanding.”

A faster way to account for employees during a crisis

After 25 minutes, 99% of the 154 employees had been marked as safe. Ninety eight employees marked themselves as safe and the remainder were marked safe by Anna and Jennifer as they did a walk-through the office and then follow up with just the individuals they couldn’t see:

“If there was anyone we couldn’t see or hadn’t marked themselves as safe, we knew that they were the people we needed to check up on. Having the app really shortened the list of people we had to contact and that was why the response rate was so quick.”

Safety Check for Names & Faces: Response Time Graph

“To have it there – it’s peace of mind for my team. We’ve got if we need it and we don’t have to stress about contacting people. 

Even if it’s something like water or electricity in the building being cut off – so not a disaster - we can use it as a one-communication tool to send everyone a text. It’s easy. We can just pick up our phones and send out an alert”.

"You always hope these things don't happen again. But to be prepared this time took a lot of the stress out of it from a work perspective."

Find out more about Check In and contact us on if you’d like to purchase it for a Names & Faces directory or as a standalone service.